We at Panera Bread of Colorado, owned and operated by Breads Of The World L.L.C. (or “us” or “we”), are an authorized franchisee of the Panera Bread Company, Inc. (“Panera Bread”). We know that privacy is a reasonable concern of visitors to our web site ("Site"). This policy describes the personal information we collect on our Site, how we use it, and when we share it with third parties. This policy applies only to personal information collected via this Site, and does not apply to personal information collected offline (such as information you may provide over the phone, via fax, under a separate agreement, or when visiting a PANERA BREAD bakery-cafe).
Information We Collect and How We Use It
You do not have to provide any personal information to us in order to use our Site. You control how much or how little personal information you submit to us. You can send us your personal information in a variety of ways. If you communicate with us by email or through an online form on this Site, we will collect your name, email address, and the additional information that you provide. Online forms permit you to provide us feedback, and ask questions. We use this information in the following ways:
• To provide you with the information and/or services that you have requested, such as replies to your feedback comments or to identify a Panera Bread bakery-cafe near your home.
• To enhance our customers' experiences in our bakery-cafes and on our Site.
• To measure the effectiveness of our online and offline marketing efforts. This analysis may include combining personal data drawn from online and offline sources.
• To communicate with you in the future and to provide you with certain unsolicited information about us and Panera Bread.
We use third party suppliers and service providers to facilitate our Site and may make personal information available to them to the extent necessary for them to host our Site or to provide other services to us. We do not sell or rent to third parties any of the personal information that consumers provide to us online, but we may share your information with our affiliates and Panera Bread. Primarily, we share information with these third parties only to respond to your specific request or to obtain their advice on how to improve our business. We do not authorize third parties unaffiliated with Panera Bread to make independent use of your information for their own purposes, such as for direct marketing.
We may use paid advertising in funding its operations. You may be asked to provide information in interactive or other questionnaires.We may provide the information collected in such questionnaires to its advertising sponsors to assist their targeting and marketing efforts. We may also provide aggregate statistical data based on the information you provide via the questionnaires to Panera Bread, affiliates, business partners, or advertisers. However, other than as stated in this paragraph, we do not knowingly or intentionally disclose to third parties any specific information collected via advertising questionnaires.
Site Usage Information
We may also monitor your activities, preferences, and transactional data (such as your IP address) relating to your use of the Site and log this information. This information may be used to diagnose Site technical problems or other problems.
The Site may contain links to other sites. Please be aware that we are not responsible for and cannot control the privacy practices of such other sites. We encourage you to be aware when you leave the Site, and to read the privacy statements of each and every web site that collects personally identifiable information. This Privacy Statement applies solely to information collected by our Site.
Notwithstanding any contrary statements in this Privacy Statement, we will cooperate with legal authorities and private parties investigating claims of illegal activity, including but not limited to illegal transfer or use of copyrighted or other protected material, postings or e-mail containing threats of violence, or other illegal activity, or any activity that may give rise to civil liability. Our cooperation may include identification of you and other data relating to the use of the Site. If such information is requested, you hereby authorize us to release any and all information that Breads Of The World L.L.C. may release to legal authorities or to private parties, provided that we use reasonable efforts to identify and provide you with notice of such request (if permitted by law).
We do not knowingly collect any personally identifiable information from children under the age of thirteen years. This Site is directed to adults at least eighteen years old, and when a user discloses personal information on this Site, the user is representing to us that he or she is an adult. If a child has provided this Site with personally identifiable information, we ask that a parent or guardian e-mail us at email@example.com, and we will promptly delete the child's information from our records.
Security of Your Personal Information
We operate secure data networks protected by a standard firewall and password protected system, and maintain physical, electronic and procedural safeguards to guard the integrity and privacy of these servers and of your Personal Information. Although we can't guarantee that there will never be a security problem, we and our agents that have access to your information carefully guard against the loss, misuse or alteration of the information we collect on our Site.
During account registration, you will be given an opportunity to ‘opt-out’ of having certain portions of your information be used for purposes not directly related to the operation of the Site. If you no longer wish to receive materials or unsolicited communications from us, you may opt-out of receiving these communications by unsubscribing in a return reply to such emails or by sending a specific request to customer support.
For More Information
Breads Of The World, L.L.C.
2433 South Hanley
St. Louis, MO 63144.
PANERA BREAD® name, design, logos and related marks are registered trademarks of Panera Bread Company, Inc., or its wholly-owned subsidiaries. All rights reserved.